About Us
Unusual Flowers: where flower becomes form
Traditionally, the cut flower is a symbol of transience. With its delicate petals and slender stem, every aspect of it evokes the fleeting nature of beauty, something that lasts just long enough to be appreciated before it fades away.
Floruit steps in to eternalize the flower’s grace, both as a component and a symbol, transforming it into a sustainable design object meant to endure over time while preserving its innate charm and natural beauty.
Italian Artisanal Excellence
All Floruit creations are Made in Italy—most often, Made in Tuscany. The skilled hands of our artisans and their unquenchable thirst for refinement are what allow us to craft décor pieces, jewelry, and works of art that fear no imitation.
In the world of Floruit, plants and flowers treated to last give life to unique creations—designed to fulfill the desire for greenery and elegance of those who appreciate nature’s gifts, but wish to enjoy them for longer, savoring their beauty without the fear of fading.
Floruit Boutiques
The brand’s boutiques represent the temporary home of Floruit creations before they reach their final destination. It is precisely in these spaces—filled with inviting colors and irresistible fragrances—that our clients can immerse themselves in a sensory journey, of which the purchase is just one step.
Whether you’re giving a gift or treating yourself, inside the boutique everyone will find the perfect Floruit creation to express or embody what matters most to them.
We create bespoke floral compositions for hotels and exclusive venues
Private residences, offices, shops, as well as hotels and event venues: beyond the spontaneous collections born from the dialogue and synergy between artisans and designers, Floruit creates unique compositions tailored for exclusive spaces that deserve exceptional décor elements.